Rosie Price-Smith reviews the Primadonna Cocktail control swimsuit in midnight blue from the brand’s debut swimwear collection, available now in Rigby & Peller stores.
Primadonna says: ‘This is a body-shaping swimsuit with integrated underwired bra and elegant draping on the tummy. The adjustable shoulder straps can be worn around the neck by means of the special halter fastening or by tying them in a knot. The side seams are further forward, creating an elegant, slimmer waist. The sturdy front keeps tummy and waist in check, while the draping conceals any imperfections. The integrated underwired bra with sturdy cups provides uplift and gives the breasts an attractively round form. The stretch shoulder straps give extra support and are adjustable to ensure optimal comfort.’
Rosie says: ‘As some of you will know, I’m a sucker for swimwear, especially one-pieces. I may dare a bikini this summer, but swimsuits are my staple. And what I am looking for this summer is simple and understated, just one colour, but with a shape that said ‘wow’; a piece I can wear in the spa on my trip to Wales as well as when I’m on a foodie holiday with my mum in Greece. Incoming: the PrimaDonna Cocktail control swimsuit.
Rigby & Peller invited me to a swimwear fitting to try the new PrimaDonna Cocktail swimsuit in midnight blue. I’m usually a 30F, but Rigby & Peller asked me in to a fitting because the PrimaDonna Cocktail starts in a size 32 back, and it would be no use to anyone (least of all me) if it hadn’t have fitted properly. Customer happiness points: 1.
When I arrived at the store I was feeling a little down (I had just been to a lingerie department nearby where I had found nothing in my size). I was early, but I sat down in the waiting room to a bunch of magazines – and a hot cup of tea. Customer happiness points: 2.
Now, I know lingerie fittings fill some people with dread, but I’m more used to them than most. If you’re going to a fitting at Rigby & Peller, you should be prepared not to be embarrassed. They fitters ask you what size you’re wearing, and fit you based on this and looking at you – there are no tape measures used as standard here.
The Primadonna swimsuit, if you take a look at it very quickly on the hanger, could be mistaken for mumsy – once you put it on though, I promise you won’t think it’s mumsy anymore. This is a very simply styled swimsuit – exactly what I’m after – with some tummy control, but once on it really is a beautiful and flattering shape.
The ruching over the stomach area isn’t over done, as the fabric feels soft and light – and this was perfect when I went to the spa last weekend and I was in and out of the pool. The potential with ruching is that it stays wet for way too long as there’s too much fabric, but that’s not the case with the Cocktail swimsuit, it’s light and flattering even when it’s wet (and dries quickly!).
The cups are fitted and have a soft fabric overlay that is shaped on top around the bust, which means you can cover or uncover your cleavage as much as you want, always a plus.
At first I thought there were only shoulder straps, but these actually come undone at the back and click together to make a halter neck. And this is my favourite aspect of the swimsuit, as the halter neck creates a stunning neckline. I felt very Sex and The City as I lay by the pool in the spa.
To test it out properly, I then went swimming in my local pool and did 20 lengths. I tried it with the shoulder straps first, worried that wearing it as a halter neck would pull on my neck and wouldn’t be as supportive. I was wrong.
The swimsuit is cupped and underwired to size. I usually wear a 30F in bras but the 32F in this suit fitted me fine – although admittedly it was a little tough to get on over the bottom! The cup fitting means your bust is completely supported without the straps taking the weight. Usually, a halter neck swimsuit and D plus boobs mean a strained neck, as the straps work hard to lift up your bust and you constantly pull them tighter to get more lift. Not the case here. At all. My breasts were already supported, so the job of the straps is to merely keep the shape of the fabric around my chest.
The colour is also lovely – navy is the new black on the beach this summer, for me anyway! And it also goes well with the bright neon accessories that are all the rage – think bright sun hats, neon wedges and gold statement jewellery.
Monday, May 26, 2014
Friday, May 23, 2014
Retail Advice: 6 Tips to Grow Your Small Bust Lingerie Sales
For many women with smaller breasts, and those who design lingerie for their unique bodes, retailers could increase their overall sales and gain loyal customers, if they took a few simple steps to focus more on the needs of this underserved and misunderstood niche market.
Several lingerie retailers and small bust brands shared with me how they have succeeded in gaining a larger smaller busted clientele. Here are some things others can do to grow their petite lingerie customer base.
1. Recognize that a small bust market exists; It’s a lot like the formerly “invisible” full bust market.
Just because the news media jumps on reports of a rise in bigger bra sizes, doesn’t mean that every woman has large breasts. There is no scientific evidence that proves one size is more common than another. (Imagine how difficult this would be to determine since breast size and shape changes over a woman’s lifetime.) Cindy of Azaleas adds, “Actually, there are a lot of under represented sizes in the market. There’s definitely a skewed view of what’s popular and what looks good but really women come in all shapes and sizes, breasts included.” It is important to shift the mindset of retailers and consumers. “If there’s one thing I’ve noticed about smaller busted women, they feel just as cheated as fuller cup women,” says Ashley from Teddies for Bettys. Stephanie at Bella Petites thinks, “Women aren’t bothering to go into the store because they don’t have anything.” The retailer sells fewer products in those sizes, offers less, and the cycle continues.
2. Understand that small and petite busts have specific bra size and fit problems.
Like the (former) under-served full and plus size women, these consumers don’t even know they have options. All the emphasis on bra “fit” is geared to meeting fuller cup needs. Cindy from Azaleas points out: “Finding a bra is not an exact science for any sized woman. Surely the ladies sizing in the 34B/C/D category may have a lot more to choose from but everyone has something specific that they are looking for.” Many major lingerie brands also struggle with fit issues for the petite-breasted woman. Retailers must seek out brands that offer the best small cup fit solutions. As the buyer for Teddie for Bettys, Ashley has found that the Chantelle Rive Gauche and the Simone Perele Celeste contour bra work well for some of her clients. Cindy of Azaleas thinks it is also important to stock niche brands that are specifically designed for smaller busted customers.
3. Introduce customers to new bra styles.
Smaller busted women should be encouraged to try new brands and styles. Push-ups and padded bras aren’t made just for small busts either. Like other women, petite cups enjoy variety in their lingerie drawers. Kelly O’Brien of Linger believes it is important to “make women re-imagine themselves, the beauty of their bodies and they fact that there are bras made with them in mind: ‘Real bras’.” Cindy of Azaleas finds that “you can encourage these women to try different styles of bras. Some are only prone to wear cleavage-creating bras but sometimes those are not the most comfortable bras.”
4. Think outside the bra.
Consider carrying smaller sizes in other store products, like teddies or camisoles. Bras aren’t the only pieces women with small busts look for to fill their lingerie desires. “They need sleepwear, panties, shapewear, etc., and would become very loyal to stores who carried their size so they have a lingerie store to shop at, which most do not have now. Basically, there’s more upside to carrying small bra sizes than just the bra sales,” says Shing of Lula Lu Petites.
5. Create a separate section for your small-busted customers.
Consider creating a distinct petite lingerie section in your store or on-line for a petite busted segment. (Not unlike what some retailers have done with plus size and full bust brands.) This lets customers know that you recognize their desire to wear lingerie and are actively seeking to meet their specific needs.
6. Use social media or other marketing tools.
Find a way to promote that you carry small bust brands in your store. Use your blog, or other online social media sites (Pinterest, Tumbler, Instagram) to highlight the smaller bust sizes you offer. “If the lingerie stores advertised that they were carrying those sizes, it would definitely attract customers,” says Ellen of Lula Lu Petites. In the end, lingerie retailers may find they’ve grown a new following of repeat customers. Because right now, there’s not much available to meet the lingerie needs of this smaller bust demographic.
Several lingerie retailers and small bust brands shared with me how they have succeeded in gaining a larger smaller busted clientele. Here are some things others can do to grow their petite lingerie customer base.
1. Recognize that a small bust market exists; It’s a lot like the formerly “invisible” full bust market.
Just because the news media jumps on reports of a rise in bigger bra sizes, doesn’t mean that every woman has large breasts. There is no scientific evidence that proves one size is more common than another. (Imagine how difficult this would be to determine since breast size and shape changes over a woman’s lifetime.) Cindy of Azaleas adds, “Actually, there are a lot of under represented sizes in the market. There’s definitely a skewed view of what’s popular and what looks good but really women come in all shapes and sizes, breasts included.” It is important to shift the mindset of retailers and consumers. “If there’s one thing I’ve noticed about smaller busted women, they feel just as cheated as fuller cup women,” says Ashley from Teddies for Bettys. Stephanie at Bella Petites thinks, “Women aren’t bothering to go into the store because they don’t have anything.” The retailer sells fewer products in those sizes, offers less, and the cycle continues.
2. Understand that small and petite busts have specific bra size and fit problems.
Like the (former) under-served full and plus size women, these consumers don’t even know they have options. All the emphasis on bra “fit” is geared to meeting fuller cup needs. Cindy from Azaleas points out: “Finding a bra is not an exact science for any sized woman. Surely the ladies sizing in the 34B/C/D category may have a lot more to choose from but everyone has something specific that they are looking for.” Many major lingerie brands also struggle with fit issues for the petite-breasted woman. Retailers must seek out brands that offer the best small cup fit solutions. As the buyer for Teddie for Bettys, Ashley has found that the Chantelle Rive Gauche and the Simone Perele Celeste contour bra work well for some of her clients. Cindy of Azaleas thinks it is also important to stock niche brands that are specifically designed for smaller busted customers.
3. Introduce customers to new bra styles.
Smaller busted women should be encouraged to try new brands and styles. Push-ups and padded bras aren’t made just for small busts either. Like other women, petite cups enjoy variety in their lingerie drawers. Kelly O’Brien of Linger believes it is important to “make women re-imagine themselves, the beauty of their bodies and they fact that there are bras made with them in mind: ‘Real bras’.” Cindy of Azaleas finds that “you can encourage these women to try different styles of bras. Some are only prone to wear cleavage-creating bras but sometimes those are not the most comfortable bras.”
4. Think outside the bra.
Consider carrying smaller sizes in other store products, like teddies or camisoles. Bras aren’t the only pieces women with small busts look for to fill their lingerie desires. “They need sleepwear, panties, shapewear, etc., and would become very loyal to stores who carried their size so they have a lingerie store to shop at, which most do not have now. Basically, there’s more upside to carrying small bra sizes than just the bra sales,” says Shing of Lula Lu Petites.
5. Create a separate section for your small-busted customers.
Consider creating a distinct petite lingerie section in your store or on-line for a petite busted segment. (Not unlike what some retailers have done with plus size and full bust brands.) This lets customers know that you recognize their desire to wear lingerie and are actively seeking to meet their specific needs.
6. Use social media or other marketing tools.
Find a way to promote that you carry small bust brands in your store. Use your blog, or other online social media sites (Pinterest, Tumbler, Instagram) to highlight the smaller bust sizes you offer. “If the lingerie stores advertised that they were carrying those sizes, it would definitely attract customers,” says Ellen of Lula Lu Petites. In the end, lingerie retailers may find they’ve grown a new following of repeat customers. Because right now, there’s not much available to meet the lingerie needs of this smaller bust demographic.
Wednesday, May 21, 2014
4 Confidence Boosters to Help You Nail The First Date
Whether you’ve known the guy for a while or only just laid eyes on him last week, first dates are always nerve-wracking. It’s only natural that you end up worrying about every little thing and you can’t help but picture the worst case scenario. First dates shouldn’t be anything to worry about however. They should be fun, carefree and, if all goes well, you should come away filled with butterflies at the end of the night. The question is, how do we banish our nerves and make the most of what could be something very special?
Personally, I think the key to nailing any first date is confidence. Confidence helps your dazzling personality to shine through, it lets your guy see who you really are and, all in all, it stops you from spending the entire date with knots in your stomach. Sounds good, doesn’t it? That said, here’s four confidence boosting tips to help you nail any first date.
1 Dress For You, Not Him
Dress to impress, that’s the first rule for gaining confidence on a first date, right? Well…sort of. Sure, it’s important that you show up looking fabulous but at the same time it’s even more important that you show up looking and feeling comfortable. If you’re not comfortable with your outfit your date will sense it, he might even think the discomfort your feeling is because of him. When choosing your outfit, choose something that you know flatters you and makes you look your best but don’t sacrifice your comfort and therefore your confidence for it.
Take me for example – I know I can pull of a sexy dress and heels, I’d like to think I can turn a few heads too, but to be honest I feel ten times more confident in a pair of skinny jeans and a fancy top. Believe it or not, that’s exactly how I dressed for the first date with my guy too but I must have done something right because now we’re engaged.
Dressing so you feel comfortable as well as look fabulous, that mix of looking and feeling great will help you to relax and because you’re relaxed confidence will just ooze out of you.
2 Let Your Troubles Go
If you’re nervous and lacking confidence before a date then it’s important you find a way to let those troubles go. To do this, do something for you in the hours before leave. You could watch your favourite film, dance to your new album or go for a swim – anything that relaxes you really. This will put you in the right frame of mind for your date and may even give you something to talk about while you’re there.
Choosing to do something physical before you go on your date also has the added bonus of expelling any excess energy from your body, something that is known to exasperate nerves.
3 Embrace Your Personality
Okay, okay, I know this tip is a bit cliché but that doesn’t mean it’s any less important. Being yourself and embracing your true personality will give you an instant confidence boost on a first date. That means not holding back when you laugh, sharing the fact you have a comic book collection to rival the best of them, opening up about your guilty pleasures and, most of all, being proud of who you are. Talking about your true passions with your date, even if they are considered ‘un-cool’, will set you at ease. Let your true self shine through and love yourself, if your date doesn’t like it then that’s his loss.
4 Remember, You’re Awesome
Finally, before you go on your date, remind yourself of all the reasons you’re awesome and why your date is lucky to be with you. It may sound big headed but this tip is ace for helping to boost your confidence. Remind yourself of all your greatest achievements and the things you love about yourself, you’ll feel better in no time. Plus, if you feel your confidence slipping on your date you can keep this going in your head too.
My first date with my guy went amazingly thanks to all these simple tricks and, just eight months later, he put a ring on my finger. It’s always worth bearing in mind that any first date could be your last, the guy you meet could be ‘the one’, so you might as well make the most of it. Don’t let your nerves ruin what could potentially be something great.
Personally, I think the key to nailing any first date is confidence. Confidence helps your dazzling personality to shine through, it lets your guy see who you really are and, all in all, it stops you from spending the entire date with knots in your stomach. Sounds good, doesn’t it? That said, here’s four confidence boosting tips to help you nail any first date.
1 Dress For You, Not Him
Dress to impress, that’s the first rule for gaining confidence on a first date, right? Well…sort of. Sure, it’s important that you show up looking fabulous but at the same time it’s even more important that you show up looking and feeling comfortable. If you’re not comfortable with your outfit your date will sense it, he might even think the discomfort your feeling is because of him. When choosing your outfit, choose something that you know flatters you and makes you look your best but don’t sacrifice your comfort and therefore your confidence for it.
Take me for example – I know I can pull of a sexy dress and heels, I’d like to think I can turn a few heads too, but to be honest I feel ten times more confident in a pair of skinny jeans and a fancy top. Believe it or not, that’s exactly how I dressed for the first date with my guy too but I must have done something right because now we’re engaged.
Dressing so you feel comfortable as well as look fabulous, that mix of looking and feeling great will help you to relax and because you’re relaxed confidence will just ooze out of you.
2 Let Your Troubles Go
If you’re nervous and lacking confidence before a date then it’s important you find a way to let those troubles go. To do this, do something for you in the hours before leave. You could watch your favourite film, dance to your new album or go for a swim – anything that relaxes you really. This will put you in the right frame of mind for your date and may even give you something to talk about while you’re there.
Choosing to do something physical before you go on your date also has the added bonus of expelling any excess energy from your body, something that is known to exasperate nerves.
3 Embrace Your Personality
Okay, okay, I know this tip is a bit cliché but that doesn’t mean it’s any less important. Being yourself and embracing your true personality will give you an instant confidence boost on a first date. That means not holding back when you laugh, sharing the fact you have a comic book collection to rival the best of them, opening up about your guilty pleasures and, most of all, being proud of who you are. Talking about your true passions with your date, even if they are considered ‘un-cool’, will set you at ease. Let your true self shine through and love yourself, if your date doesn’t like it then that’s his loss.
4 Remember, You’re Awesome
Finally, before you go on your date, remind yourself of all the reasons you’re awesome and why your date is lucky to be with you. It may sound big headed but this tip is ace for helping to boost your confidence. Remind yourself of all your greatest achievements and the things you love about yourself, you’ll feel better in no time. Plus, if you feel your confidence slipping on your date you can keep this going in your head too.
My first date with my guy went amazingly thanks to all these simple tricks and, just eight months later, he put a ring on my finger. It’s always worth bearing in mind that any first date could be your last, the guy you meet could be ‘the one’, so you might as well make the most of it. Don’t let your nerves ruin what could potentially be something great.
Saturday, May 17, 2014
How to Get a Perfect Bra?
Have you got marks on the shoulders? Or a hard time keeping the breasts inboard of the bra? These are most common things in women.So its time to think over your Bra size and get a perfect Bra to have perfectly shaped breasts.
There is more than one good reason to get measured her bra size. In addition to your bra will not only feel more comfortable to wear, so you get a more beautiful bosom, and your clothes will also sit better on your body. Are you not aware of yourself to find your bra size, offer many lingerie shops actually do it for you. So it’s more a matter of modesty.
Would you throw yourself into it, there are three elements that are important: You need to measure the circumference of your breasts, find the size of your bowl and adjust the straps.
1 Stand up straight and relax the body.
2 Use a soft, flexible tape measure to measure all the way around your chest. You must measure under the breasts and Pets tight little when you are measuring. The number you get is your bra size. This means that you measure closest to 75 centimeters below the bust, go for a bra with the number 75 – to measure closest to 80 centimeters, a size up.
3 Then you measure cup size. Measure with the tape measure around your breasts at the place where they are most needed. Here DO NOT measure too tight. Pull your chest circumference IN from the perimeter ACROSS chest. The difference between the two goals determine your cup size.
12 cm. A cup =
14 cm. = B cup
16 cm. = C-dish
18 cm. = D-cup
of 20 cm. = E-dish
22 cm. = F-cup
•When you take your bra on, you bend forward and let the breasts fall naturally into place in the dishes.
•Customize then the bra by putting breasts seated properly in the bra with his hands, so the nipple is placed in the center of the bowl.
•Remember that Cup center piece should be on level with your breastbone.
•Check that the plates are not loose or wrinkled, or conversely, that the bra rodent shoulders.
•Check also that the bowl embraces the entire breast – there will be no dents, either the top or sides.
There is more than one good reason to get measured her bra size. In addition to your bra will not only feel more comfortable to wear, so you get a more beautiful bosom, and your clothes will also sit better on your body. Are you not aware of yourself to find your bra size, offer many lingerie shops actually do it for you. So it’s more a matter of modesty.
Would you throw yourself into it, there are three elements that are important: You need to measure the circumference of your breasts, find the size of your bowl and adjust the straps.
GETTING STARTED:
1 Stand up straight and relax the body.
2 Use a soft, flexible tape measure to measure all the way around your chest. You must measure under the breasts and Pets tight little when you are measuring. The number you get is your bra size. This means that you measure closest to 75 centimeters below the bust, go for a bra with the number 75 – to measure closest to 80 centimeters, a size up.
3 Then you measure cup size. Measure with the tape measure around your breasts at the place where they are most needed. Here DO NOT measure too tight. Pull your chest circumference IN from the perimeter ACROSS chest. The difference between the two goals determine your cup size.
12 cm. A cup =
14 cm. = B cup
16 cm. = C-dish
18 cm. = D-cup
of 20 cm. = E-dish
22 cm. = F-cup
Tips to Follow:
•When you take your bra on, you bend forward and let the breasts fall naturally into place in the dishes.
•Customize then the bra by putting breasts seated properly in the bra with his hands, so the nipple is placed in the center of the bowl.
•Remember that Cup center piece should be on level with your breastbone.
•Check that the plates are not loose or wrinkled, or conversely, that the bra rodent shoulders.
•Check also that the bowl embraces the entire breast – there will be no dents, either the top or sides.
Friday, May 16, 2014
What Professional Woman Wants to Wear Lingerie As Clothing?
The Wall Street Journal's Christian Binkley argues that the ubiquitous lingerie-inspired looks on the Paris runways this season are a somewhat desperate attempt at grabbing shoppers' attention. That's important in These Times. But she highlights a glaring problem with all the panty diaper shorts, super-short miniskirts, see-through clothes, and "pointy Mad Men bras":
These sorts of styles, shown by fashion houses including Christian Dior, Jean Paul Gaultier, Giambattista Valli, and Yves St. Laurent, garner attention. But they risk turning off many professional or mature women, who can only imagine how embarrassing it would be to wear such things.
Rihanna may not be embarrassed in the least to sit on a front row in a see-through dress, or walk around town in thigh-high boots and no pants, but she is a pop star. Though the runway collections were great for her kind this season, what is the sense in marketing clothes only people like her can get away with? Are not these professional or mature women the ones with the earning power?
But, with the exception of some designers, like Phoebe Philo, a majority of this industry might not be thinking about the professional woman. Reuters reports:
Shelly Musselman, co-proprietor of the Forty Five Ten boutique in Dallas, was not surprised by the seductive trend.
"Women want to look that way — and the husbands who pay for the clothes want them to look that way!" she told Reuters after the Alexander McQueen show.
Well, this may come as a shock to Shelly, but we certainly don't want to look like we walked out of the house having forgotten to put our clothes on. When we get dressed, we want to get dressed — with pants and shirts and all sorts of other opaque things — and not look as though we're heading to a secret after-hours side job. And we buy our own clothes.
Besides, isn't now a lousy time to market to husbands with supposedly deep pockets? Far more men than women are losing their jobs in this recession, anyway.
These sorts of styles, shown by fashion houses including Christian Dior, Jean Paul Gaultier, Giambattista Valli, and Yves St. Laurent, garner attention. But they risk turning off many professional or mature women, who can only imagine how embarrassing it would be to wear such things.
Rihanna may not be embarrassed in the least to sit on a front row in a see-through dress, or walk around town in thigh-high boots and no pants, but she is a pop star. Though the runway collections were great for her kind this season, what is the sense in marketing clothes only people like her can get away with? Are not these professional or mature women the ones with the earning power?
But, with the exception of some designers, like Phoebe Philo, a majority of this industry might not be thinking about the professional woman. Reuters reports:
Shelly Musselman, co-proprietor of the Forty Five Ten boutique in Dallas, was not surprised by the seductive trend.
"Women want to look that way — and the husbands who pay for the clothes want them to look that way!" she told Reuters after the Alexander McQueen show.
Well, this may come as a shock to Shelly, but we certainly don't want to look like we walked out of the house having forgotten to put our clothes on. When we get dressed, we want to get dressed — with pants and shirts and all sorts of other opaque things — and not look as though we're heading to a secret after-hours side job. And we buy our own clothes.
Besides, isn't now a lousy time to market to husbands with supposedly deep pockets? Far more men than women are losing their jobs in this recession, anyway.
Thursday, May 15, 2014
How TO Wash Lingerie
If you invest in quality and beautiful lingerie , you want to enjoy it as long as possible . In this article we look at the risks.
Lingerie wash
It is often asked how often you should wash you. Lingerie If you think that little wash the lifespan , you think wrong. A golden rule is that you never wear your best bra for more than two days between washes , and preferably no two consecutive days . Shoulder straps are loosened , the rugomtrek is wider and the bra is suddenly wider , if you have a bra longer bear two days . This is because the elastic fibers to stretch under the influence of body heat , perspiration and skin flakes. It is preferable to regularly wash , so that the elasticity of the fibers can recover properly. So you lingerie last longer . Your favorite set to wear then a week to store , once is not good, because the sweat is longer acting on the material. Sweat is very corrosive .
A tip: Perhaps you can can not wait to wear your new set . Since you do not know who set it to you has passed, I would wash it first.
Washing machine or hand wash
washing lingerie anywhere we read that sexy lingerie is best washed by hand . That's right , as a rule , but ... who ensures that your water is not too hot , you do not use too much detergent you use the right detergent , you laundry not too long soak , and you have the bra then not too harshly wringing ? You now understand that hand washing does not always guarantee the best possible way . You 'll find out when the water temperature would be 40 ° C higher, but there are other risks . If you would opt for the machine , choose a delicate cycle and the right temperature , be careful with detergent and protect your lingerie with a laundry bag .
life
Even quality wears . Sometimes people ask how long a set lasts , but that's a difficult question . How good the quality of your lingerie is, all materials will over time become looser , which means that the fit and support will gradually reduce . The more bras, how often you alternate , the longer it will last . This is obviously a bigger investment , but this extends the life of your lingerie . Some quality brands boast a lifespan of 9 , 12 or 18 months , even when wearing weekly.
Taking care of your lingerie is crucial: It is not all about the view , but also a good fit ( = well sit your bra , a bra tailored to your body and your size ) . Let the machine run so but ...
Lingerie wash
It is often asked how often you should wash you. Lingerie If you think that little wash the lifespan , you think wrong. A golden rule is that you never wear your best bra for more than two days between washes , and preferably no two consecutive days . Shoulder straps are loosened , the rugomtrek is wider and the bra is suddenly wider , if you have a bra longer bear two days . This is because the elastic fibers to stretch under the influence of body heat , perspiration and skin flakes. It is preferable to regularly wash , so that the elasticity of the fibers can recover properly. So you lingerie last longer . Your favorite set to wear then a week to store , once is not good, because the sweat is longer acting on the material. Sweat is very corrosive .
A tip: Perhaps you can can not wait to wear your new set . Since you do not know who set it to you has passed, I would wash it first.
Washing machine or hand wash
washing lingerie anywhere we read that sexy lingerie is best washed by hand . That's right , as a rule , but ... who ensures that your water is not too hot , you do not use too much detergent you use the right detergent , you laundry not too long soak , and you have the bra then not too harshly wringing ? You now understand that hand washing does not always guarantee the best possible way . You 'll find out when the water temperature would be 40 ° C higher, but there are other risks . If you would opt for the machine , choose a delicate cycle and the right temperature , be careful with detergent and protect your lingerie with a laundry bag .
life
Even quality wears . Sometimes people ask how long a set lasts , but that's a difficult question . How good the quality of your lingerie is, all materials will over time become looser , which means that the fit and support will gradually reduce . The more bras, how often you alternate , the longer it will last . This is obviously a bigger investment , but this extends the life of your lingerie . Some quality brands boast a lifespan of 9 , 12 or 18 months , even when wearing weekly.
Taking care of your lingerie is crucial: It is not all about the view , but also a good fit ( = well sit your bra , a bra tailored to your body and your size ) . Let the machine run so but ...
Wednesday, May 14, 2014
Lingerie Fashion Week Dates for SS15 Season
Lingerie Fashion Week®, the first Fashion Week worldwide exclusively created for intimate apparel brands, returns for a fourth consecutive season this Fall. The SS15 season will be held October 24th and 25th at Center548 in the heart of Manhattan’s gallery district. Merging the lingerie, fashion and creative communities, the bi-annual event will showcase a mix of emerging and established designers along with industry complementing sponsors throughout a series of runway shows, presentations, special exhibitions and installations.
Previously timed alongside the intimate apparel tradeshows, October marks a shift as the first time the event is placed within Fashion Week season. Taking place shortly following Paris Fashion Week, the move optimally times shows for maximized press attendance and coverage as well as further aligns the event with the greater fashion industry. Lingerie Fashion Week® Founder & Executive Producer Lauren Rich explains: “We are very pleased with the decision to move the event in line with Fashion Week season, in a further effort to achieve our core mission of merging the lingerie, fashion and creative communities. We want to bring lingerie out of the niche it is so often cast into and elevated to the forefront of the greater fashion playing field. The new dates truly optimize the event for powerful publicity results at a scale even greater than previous seasons.”
The move also ushers in unique potential for participants to showcase current season offerings as an alternative to next (SS15). “As we are also now timed just in advance of the Holiday season, we do expect to see a higher volume of participants showing same-season to take advantage of an immediate Holiday sales push.” Rich projects. Presenting newfound versatility, the event is now optimized to not just brands but also retailers and other direct-to-consumer platforms who may want a publicity push just before Holiday.
Runway or Presentation still stand as core ways to show, or participants may elect a combination of both. Group options are also available including a Made in the USA Runway Show and the return of the Ones to Watch Special Exhibition, both specifically geared towards emerging and independent designers. Ones to Watch is additionally ideal for international brands or those unable to attend on-site, as participation can be executed remotely. Alternative marketing opportunities and sponsorships are also available in lieu of a show.
Previously timed alongside the intimate apparel tradeshows, October marks a shift as the first time the event is placed within Fashion Week season. Taking place shortly following Paris Fashion Week, the move optimally times shows for maximized press attendance and coverage as well as further aligns the event with the greater fashion industry. Lingerie Fashion Week® Founder & Executive Producer Lauren Rich explains: “We are very pleased with the decision to move the event in line with Fashion Week season, in a further effort to achieve our core mission of merging the lingerie, fashion and creative communities. We want to bring lingerie out of the niche it is so often cast into and elevated to the forefront of the greater fashion playing field. The new dates truly optimize the event for powerful publicity results at a scale even greater than previous seasons.”
The move also ushers in unique potential for participants to showcase current season offerings as an alternative to next (SS15). “As we are also now timed just in advance of the Holiday season, we do expect to see a higher volume of participants showing same-season to take advantage of an immediate Holiday sales push.” Rich projects. Presenting newfound versatility, the event is now optimized to not just brands but also retailers and other direct-to-consumer platforms who may want a publicity push just before Holiday.
Runway or Presentation still stand as core ways to show, or participants may elect a combination of both. Group options are also available including a Made in the USA Runway Show and the return of the Ones to Watch Special Exhibition, both specifically geared towards emerging and independent designers. Ones to Watch is additionally ideal for international brands or those unable to attend on-site, as participation can be executed remotely. Alternative marketing opportunities and sponsorships are also available in lieu of a show.
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