Buy Lingerie Guide

Now that you have decided which brands to carry, you need to assess which size runs are best for each brand and style ordered. Sarah Platt of the SF Showroom, who represents lines such as Fleur’t and Montelle, says that the largest mistake that new buyers make is that they buy too many sizes—oftentimes buying a full size run in every style bra, when they should really only buy certain sizes in a certain style.

For instance, if a particular style bra is a better cut for small busted women, the assortment purchased should reflect those smaller sizes. During merchandise selection, it helps to look for what I call the three Fs: fit, function and fashion.

Fit – Does the merchandise have a fantastic fit? A bra or chemise can be beautiful on the hanger, but a nightmare to fit on the body. We have all had the experience of trying on a beautiful dress or top that is cut all wrong, it never makes it out of the fitting room. If it doesn't fit, don’t buy it.

Function – What is the function of the item, and will it do its job? For example, will the push-up bra give cleavage; will the panty function under clothing? Will the shapewear piece work under a dress (i.e. be invisible)? If the function of the lingerie is strictly bedroom or seduction, that is its function, and that is okay, too. The item must perform its function, and do it well.

Fashion – Is the merchandise in vogue? Even basic bras should reflect the trends. Look for fashionable touches that show the item is updated and fashion forward. For example, t-shirt bras in updated colors; camisoles with in-style prints or modern lace and sleepwear with the latest RTW trends incorporated.