MATTHEW WILLIAMSON has teamed up with lingerie label Triumph for its new London Fashion Week initiative. The British designer has created a bespoke Triumph underwear set in celebration of the retailer's second season as official intimates outfitter for the London shows.
Other designers to create artistic underwear on behalf of the project include Louise Gray, Fyodor Golan and Felder Felder. The creations will be on display at the Maison Triumph pop-up store in Covent Garden during London Fashion Week (from February 15 to 19).
"I've enjoyed collaborating with Triumph on this sexy lingerie set," said Williamson. "I wanted my piece to be both glamorous and flirtatious. Whilst the lace is traditional for lingerie, I've added a touch of decadence with clustered floral embellishments and ostrich feathers."
The temporary space will also stage public Q&A sessions with fashion and beauty experts throughout its run, including with brand ambassador Helena Christensen, make-up artist Ruby Hammer and British Fashion Council chief executive Caroline Rush. Artist David Longshaw has also created a multi-media art installation, which will be displayed inside the store.
Additionally, Williamson has also designed a limited edition T-shirt, which Triumph customers will receive free with any purchase over £80 made during London Fashion Week - at either the Maison Triumph pop-up or at the brand's Stratford and Bluewater stores.
Maison Triumph will be open to the public from February 15-19, located at 71 Monmouth Street, Covent Garden, London.
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